Workshops and Mini Panels
For 2025 we will have 2 workshops and 2 mini panels.
On booking guests will be able to choose one workshop and one panel event.
Workshop One:
Growing Your Sales: Defining Your Customer Value Proposition
Join Scottish Enterprise and Business Glasgow for an engaging and interactive workshop designed to help you refine your sales strategy and drive business growth.
This session, will provide you with practical tools and insights to better understand your customers and enhance your sales pipeline.
What to Expect:
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Defining Your Customer Value Proposition: Take a quick tour through the Value Proposition Canvas to create a clear, compelling value proposition statement for your business. This interactive segment will include a practical handout to guide you in articulating the unique value your products or services offer.
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Identifying Your Ideal Customer: Engage in customer persona work to define your ideal customer based on the value proposition you've developed. This hands-on activity will help you tailor your messaging and strategies to attract and retain the right audience.
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Sales: Quantity vs. Quality: Explore whether your current business model effectively supports your sales goals. We'll discuss strategies to improve your sales pipeline, focusing on the balance between quantity and quality, and how this can lead to sustainable growth.
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Solving Customer Problems: Understand the specific challenges your customers face and how your solutions address them. This segment will help you refine your offerings to better meet customer needs and enhance your value proposition.
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Reviewing Your Marketing: Examine your marketing efforts—are you treating them as an investment or a cost? We'll guide you through a review of your marketing strategies to ensure they align with your growth objectives and deliver maximum return.
This workshop is ideal for business owners, sales managers, and entrepreneurs looking to strengthen their sales approach and achieve growth. Come prepared to participate, share ideas, and leave with actionable insights to apply directly to your business.
Workshop Two:
Your Exit Strategy
Are you a small business owner wondering how to plan for life after business?
Or simply considering what might be the next step in your business journey?
Join Matthew Dunaway from Alembic Strategy for a practical and insightful workshop on framing and developing an exit strategy.
Whether you're running a one-man operation, managing a small team or part of a family-owned business, this session will equip you with the knowledge and tools you need to successfully plan your exit and secure your future.
What to Expect:
Why Start Early:
Understand the importance of early planning when it comes to your exit strategy. Discover when you should begin preparing and the steps you can take now to ensure a smooth transition later.
Tailoring Your Strategy:
Learn how to create an exit plan that fits your unique business model, especially if you're a solo
entrepreneur. Matthew will provide actionable advice on how to approach this critical process even when you are the only person running your business.
Executing Your Exit:
Explore the practical steps involved in executing your exit strategy. From valuing your business to finding the right buyer or successor, you'll gain insights into how to navigate the complexities of selling or passing on your business.
This workshop is essential for small business owners who want to ensure their hard work pays off when it's time to step away. Join us for this valuable session and start planning your future today.
Mini Panel One
Women on Boards
Join us for an inspiring and informative panel session on the vital role of women on boards. This discussion will explore the impact that diverse leadership can have on organisations, as well as the personal and professional growth opportunities that board membership offers.
What to Expect:
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The Power of Diversity: Learn how having women on boards enhances decision-making, fosters innovation, and drives organisational success. Our panellists will share their experiences and insights on how diversity of thought contributes to stronger governance and better outcomes.
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Personal Development: Discover how joining a board can be a powerful step in your own personal and professional journey. Whether you're seeking to broaden your skills, expand your network, or take on a new challenge, this session will highlight the benefits of board membership.
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Is This the Right Move for You?: By the end of the session, you'll have a clearer understanding of whether board membership aligns with your career goals. Our panellists will discuss when and how to pursue these opportunities, including practical advice on how to find and secure board positions.
Meet Your Panellists:
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Aarti Joshi: a dynamic Coach, Presenter, Artist Manager, and Marketing Consultant. She co-founded the coaching and wellness company Freedom & Joy, hosts the Go Radio Sunday Session and the Out, Out! podcast, and manages top Scottish music acts like The LaFontaines and Cammy Barnes. Aarti is also deeply involved in Scotland’s creative sector, serving on boards for Soho House Glasgow and the Vanishing Point Theatre Company.
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Ashley Scotland: CEO of Thriving Survivors and Trustee of the Robertson Trust, Ashley has a unique perspective as both a leader and a board member. She will share her journey and the challenges and rewards of being answerable to a board of trustees.
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A representative from Changing the Chemistry: This charity is dedicated to increasing diversity of thought on boards. The representative will offer insights into the current landscape of board diversity and provide guidance on how to break into board roles.
This session is perfect for women considering board membership, those seeking to understand its value, and anyone interested in the broader impact of diversity in leadership. Join us to gain valuable perspectives, ask your questions, and leave with actionable steps to take your career to the next level.
Mini Panel Two
Funding and Opportunites
Are you tired of the usual, elusive search for grants and funding? Join us for an insightful panel discussion that explores alternative strategies for finding funding and creating opportunities beyond the traditional methods. This session will delve into innovative approaches within the public sector, effective ways to manage and grow your finances, and how to improve your cash flow.
What to Expect:
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Exploring Public Sector Opportunities: Learn about the often-overlooked funding and support opportunities available within the public sector. Our panellists will share practical advice on how to navigate and access these resources.
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Maximising Your Finances: Discover strategies to make your money work harder for you. We’ll discuss ways to improve your cash flow and ensure your financial practices are setting you up for success, not just survival.
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Preparing for Investors: If you’re considering seeking investment, this session will provide you with essential tips on how to prepare. Learn what investors are looking for and how to present your business in the best light to attract the right partners.
Meet Your Panellists:
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Sarah Sheeran: From TSF Finance, Sarah brings extensive experience in financial management and funding solutions tailored to small businesses. She’ll offer insights on improving cash flow and securing funding without the stress.
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Shiona Campbell: Representing BDS Ltd, Shiona will discuss the opportunities available within the public sector and how to leverage them for your business. Her expertise in public funding will help you uncover new avenues for support.
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Gillian MacAulay: A key player at Gabriel Investment Syndicate, Gillian will share her knowledge on preparing for potential investors. She’ll provide practical advice on what investors are seeking and how to make your business investment-ready.
This panel is ideal for entrepreneurs, small business owners, and anyone looking to secure funding and enhance their financial strategy. Join us to gain valuable insights, ask your questions, and leave with actionable steps to improve your funding prospects and business growth.
